Privacy Policy

Last Updated: 1st September 2024

This Privacy Policy describes how Critical Group Limited, a New Zealand registered company ("Critical Group", "we", "us" or "our") handles personal information that we collect through our digital properties that link to this Privacy Policy, including our websites listed at the end. At Critical Group, we care deeply about privacy. We strive to be transparent about our privacy practices, including how we treat your personal information. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users in connection with our Service.

What Information Do We Collect?

While providing and improving our products and services, we collect your personal information for the purposes described in this Privacy Policy. The following are the types of personal information that we collect:

Information that you provide

You may provide some or all the following information:

• Purchases. In order to complete transactions      and fulfil orders, we collect data related to your order on the Service      (e.g., transaction history), payment information required to complete the      transaction (e.g., payment card number or other third-party payment      information required for payment), your shipping address (e.g., city,      state, country of residence, postal code), and recipient contact      information (e.g., name, mobile phone number).
• Customer Support Activity. When you communicate with our      customer service team through customer support functions, social media, or      any other means, we will collect your communication history with us as an      ongoing effort to improve customer service and support.
• User-generated Content. Such as profile pictures,      photos, images, videos, audio, comments, questions, messages, and other      content or information that you generate, transmit, or otherwise make      available on the Service.
• Promotion and Event      Participation.     We collect information that you actively share when you participate in a      contest, promotion, or survey, such as contact information provided when      you enter a sweepstakes, contest, or giveaway through the Service. We do      this to notify you of a win, to verify your identity, and/or to send you a      prize. In some cases, we may require additional information as part of the      participation process, such as your desired prize selection. Such      sweepstakes and contests are voluntary. We recommend that you read the rules      and other relevant information for each sweepstake and contest that you      enter. In addition, we collect information about your preferences for      receiving marketing communications from us as well as your interactions      with them.
• Other Data Not Explicitly Listed      Here. We may      collect other information provided by you in accordance with applicable      laws that is reasonably necessary for purposes disclosed to you at the      time of collection.

Information from third-party sources

We may combine the personal information that we receive from you with personal information that we may obtain from other third-party sources, such as:

• Data Providers. Such as information services and      data licensors that provide demographic and other information, which among      other purposes help us detect fraud.
• Marketing Partners. Such as business partners with      whom we collaborate on marketing events.
• Public Sources. Such as government agencies,      public records, and other publicly available sources.
• Other Third-Party Services. We may obtain your information      from other third-party services, such as: Social media services - from      which we may collect information such as your username, profile picture,      and email address associated with the relevant third-party service      provider, if you choose to register or log in on the Service using said      third-party service.
• Logistics service providers - to      effectively complete order fulfilment, we will obtain your logistics      information from logistics providers, such as delivery progress and      delivery address.

Information collected automatically

To enhance your experience with our services and support the other purposes for which we collect personal information, we, our service providers, and our business partners may automatically record information about you, your computer, or mobile device and your interactions with the Service, our communications, and other online services over time, such as:

• Service Usage Information: We collect information about      your interactions with the Service, including the pages you view, the      duration on a page, the source from which you arrived at the page, your      interactions with the page, whether you opened our emails, and whether you      clicked the links within our emails.
• Location Data: We collect your approximate      location data (e.g., IP address).

Cookies and similar technologies: We use cookies and similar technologies to measure and analyse how you use the Service, including the pages you view and how you interact with the content. Cookies and similar technologies are also used to enhance your experience with the Service, improve the Service, display advertisements to you, and measure the effectiveness of advertising and other content. We and our partners also use cookies to promote the Service on other websites. Web beacons are very small images or pieces of data embedded in an image, also known as "pixel tags" or "clear GIFs", that recognize cookies, the time and date the page was viewed, a description of the page on which the pixel tag was placed, and similar information from your computer or device. Some of these tools may enable us or third parties to collect information about how you act with our and other websites over time. 

How and Why We Use Your Information

We use the personal information that we collect for the purposes stated in this Privacy Policy, including to develop, improve, support, and provide the Service, allowing you to use its features while fulfilling and enforcing our Terms of Use. We may use your personal information for the following purposes:

Create and maintain your account. 

We use your personal information to create and maintain your user profile on the Service, enable the Service's account security features (e.g., sending security codes via email or SMS).

Orders and delivery of products and services. 

We use your personal information to receive and process orders, deliver products and services, process payments, and communicate with you regarding orders, products and services, and promotional offers.

Improve and optimize services and troubleshooting. 

We use your personal information to optimize features, analyse performance metrics, fix errors, and improve the Service and our business. As part of these activities, we may create aggregated or otherwise deidentified data based on the personal information we collect.

Deidentified information. 

We may deidentify your information such that it cannot reasonably be used to infer information about you or otherwise be linked to you, and we may use such deidentified information for any purpose. To the extent we possess or process any deidentified information, we will maintain and use such information in deidentified form and not attempt to re-identify the information, except solely for the purpose of determining whether our deidentification process satisfies legal requirements.

Personalize your experience with the Service. 

We use your personal information to recommend features, products, and services that may be of interest to you. Personal information will also be used to determine your preferences and personalize your experience with the Service.

Communicate with you and provide customer support. 

We use your personal information to communicate with you (e.g., announcements, updates, security alerts, support, and administrative messages) and provide customer support for your requests, questions, and feedback.

Fraud prevention and security.

We use your personal information to prevent, detect, investigate, and respond to fraud, unauthorized access to or use of the Service, violations of the terms of us or other misconduct.

Compliance and legal obligations: 

We may use your personal information for compliance purposes and to comply with the applicable law, lawful requests, and legal processes (e.g., responding to subpoenas or requests from government authorities); to protect our, yours, and other users' rights, privacy, safety, or property (including introducing and defending legal claims); audit internal processes to ensure compliance with legal and contractual requirements and our internal policies; enforce the terms and conditions that govern the Service; prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activities, including cyberattacks and identity theft.

Legal claims based on your consent. 

In some cases, we may specifically ask for your consent to collect, use, or share your personal information, where required by applicable law.

Other uses not explicitly listed here. 

We will use data that you provide as described in this Privacy Policy or as reasonably necessary for any other purpose disclosed to you at the time we collect your information. 

If you do not provide us with necessary personal information when requested, we may not be able to provide you with access to certain Services or respond to your request, or we may need to request that personal information later.

Professional advisors, authorities, and regulators.

We may share your information with our professional advisors (e.g., lawyers, auditors, bankers and insurers), in response to legal processes (such as those issued by courts or authorities in your country of residence); and with other parties to enforce our agreements or policies, protect the rights.

Business transferees. 

Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, us or our affiliates (including, in connection with a bankruptcy or similar proceedings).

Merchandise Partners/Other Users. 

We may share with the merchandise partners the product reviews you leave, the return or refund reasons you request a return or refund, and customization information for customized/personalized items. When necessary to fulfil your order, we share with the merchandise partner your name, shipping address, contact information, communications with our customer service team, and your order information. For example, to address a query or complaint or when the merchandise partner will connect directly with logistics service providers. The merchandise partner will not receive your payment information. Other unrelated personal information will not be shared.

Please note that, in using our Services, you may share personal information with other users, the Service and the public; they may see item reviews you left. They will not see your profile photo and name if you hide your profile photo and name when leaving reviews.

Opt-out from Marketing Communications. 

To manage your preferences or opt-out of marketing communications, you can take any of the following actions:

• Email Promotional Offers: If you do not want to receive      emails from us regarding special promotions or offers, you may follow the      unsubscribe options at the bottom of each email.

Do not track. 

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. 

Declining to provide information. 

We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Children

Critical Group Limited does not sell products for purchase by children. We do not knowingly collect personal data from users who are under the age of 18 through the Service. If we become aware that we have unintentionally collected personal data from a child under the age of 18 through the Service, we will delete the information from our records. If you believe that a child under the age of 18 may have provided us with personal data, contact us as specified in the “Contact Us” section of this Privacy Policy.

Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy, posting it on the Service and/or providing any notice required by applicable laws. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). We recommend that you review the Privacy Policy each time you visit our Service to stay informed of our privacy practices.

Contact Us

If you have any questions or comments about our Privacy Policy or the terms mentioned, you may contact us at any time:

• Send an email      mw@criticalgroup.co.nz

Websites

www.criticalgroup.co.nz

www.laughandlove.co.nz

www,criticaldomains.co.nz